A frequent cause of failure of any advertising, sales or image-building activities is treating various aspects of the company's marketing as separate entities. In many organizations, there is also communication noise between internal departments and external service providers, preventing effective problem resolution and achievement of goals. Our managers, looking at the client's company holistically and from a certain distance, find the dependencies between the various activities of the company, lead to the improvement of information flow and unify the actions taken within onecommon strategy.