FACEBOOK, INSTAGRAM, TIKTOK, CONTESTS, INFLUENCERS, EVENTS, INTERNATIONAL SERVICE
Aviko is a producer of various types of dishes and snacks, for which we have carried out various activities on various social media platforms: Facebook, Instagram and TikTok.
We increased the recognition of the brand itself and its products by preparing lifestyle content tailored to the right target, including the use of real-time marketing methods and editing occasional content. We have systematically increased audience engagement by implementing the influencer marketing strategy, in which, in cooperation with influencers, we
created content published in the form of YouTube videos or Instagram reports. Growth of the engagement rate is also the result of many one-time and cyclical culinary competitions organized and conducted by us on Facebook.
Contests focused on various brand products not only guaranteed more audience activity in Social Media channels, but also allowed to increase the recognition of given products, arouse interest in them and even build trust in them. We can boast of handling Aviko brand profiles for several different Central European countries, including Poland, the Czech Republic, Hungary and Romania, each of which is conducted in the native language appropriate for a given country.
As part of this cooperation, we not only created content tailored to a specific group of recipients with their own cultural specificity, but also conducted ongoing communication and moderation in a given language. The wide range of cooperation with the brand allowed for the planning and implementation of long-term marketing strategies with the constant participation of the client in all conducted works.