Eaton

Eaton is a brand responsible for the production of advanced and professional equipment for energy management in housing and automotive industry, as well as for servicing and maintenance in the field of broadly understood engineering, mechanics and electronics.

The scope of our cooperation with Eaton was very broad and included: Social Marketing; graphic design; organization of events; research and data analysis; organization of databases and telemarketing on CEE markets; building websites and applications, designing and producing POSM, Trade and BTL materials.

In such an extensive framework of cooperation, the key is efficient, well-organized management of the entire process and the most effective relieving the client from the need to interfere, while delivering satisfactory results on a regular basis. Marketing operations for companies with such a specialized profile as Eaton require a precise definition of target groups for individual actions and a clear definition of their goals. The implementation of integrated marketing activities for Eaton has resulted in our client consolidating their image as a responsible, professional and trustworthy brand even more.

Particularly important for the overall activities was the fact that they were based on careful, reliable research of target groups and the effectiveness of previous campaigns. Appropriate delineation of the data acquisition process, and then a properly conducted data collection process allowed us to base our decisions on objectified knowledge, which contributed to the high efficiency of the tasks performed.