Festool

Festool is a brand that offers high-quality equipment for the broadly understood renovation, construction and automotive industries, specializing in carpentry and woodworking.

The website created for the client was designed in the model of wide usability. In addition to the basic role of a detailed presentation of the product offer, it also acts as an intermediary in the sale of products, engages recipients and shortens the distance to them through expert and guide content, as well as provides full information on distribution, servicing and spare parts. The website prepared by us is therefore not only a transparent hardware offer for interested recipients, but also creates a coherent brand image on the web.

The division into product categories constructed by us is broad, but not overwhelming, and at the same time allows for a precise narrowing of the results to the specific expectations of the user. The drop-down menu with buttons in the form of tiles is fully illustrated with photos of the equipment, which further facilitates the search for the right product. An alternative search engine located in the center of the home page allows you to search equipment in terms of the industry of application, which will be especially useful for customers who want to purchase full equipment for a specific workplace, e.g. a tiler. Product pages supported by short advice and information texts increase audience engagement and at the same time improve the website's position in search engines. For such a wide range of ontent, the challenge was to properly place them on the right subpages and to limit them so that there was no oversaturation effect.

For larger engaging texts we have separated a special company blog that is fully graphically consistent with the website. There, lifestyle content is published, but closely related to manual work with the use of Festool tools. The website and blog constitute a communicative whole that fulfills practical functions, facilitating the use of interested buyers and users of the equipment, as well as building trust in the brand and its image as being well-versed in its industry, but having a warm, human face - caring for its customers and interested in the comfort and efficiency of working with Festool equipment.