Goliard is a Polish company that produces pasta and crispbread, which dates back to 1991.
For Goliard, we have developed a comprehensive social media marketing communication strategy, with particular emphasis on communication on Facebook and Instagram. We have also introduced the so-called "micro-influencers" to the brand communication on the Internet, i.e. Internet characters whose audience is relatively small, as it consists of about several thousand people, but their audience is active and involved in the materials published by such micro-influencers.
Our activities for Goliard were preceded by proprietary research with market analysis and the development of potential recipients as a person, which in turn allowed us to precisely define the target and effectively implement advertising campaigns for the brand in social media. Part of our PR communication was the organization of lotteries with prizes in the form of vouchers with a total value of several dozen thousand zlotys. As part of this action, we implemented a whole package of advertising activities for the client - development and implementation of the graphic concept of the action, packshot photo session, website launch, as well as development, printing and distribution of billboard materials.
We were also responsible for preparing a press advertisement in connection with the campaign, creating advertising stickers for Goliard products, leaflets, posters and wobblers. The wide range of our activities increased the sales of the brand's products, expanded its recognition, and built a community faithful to the brand in the social media space.