Hilding

Hilding is a recognized manufacturer of mattresses, beds and bed accessories: pillows, frames or mattress protectors. As part of the full marketing service of the company we were responsible, among others, for the editing and publication of content articles and for establishing cooperation with bloggers and influencers.

The main goal was to increase brand recognition on the Internet and increase the trust of the audience in general, but build it primarily on communication focused on raising awareness of the role of appropriate materials for relaxation in the health prophylaxis of the spine and joints. Content articles were to improve the positioning of content related to the client's brand, attract the reader for longer, interest him and create trust in Hilding products on the basis of expert, objective assessment. Due to the fact that bed mattresses do not belong to the group of products whose disadvantages, advantages and significant differences between them can be perceived by the average consumer, such texts explained the key advantages of individual models in a systematic but non-intrusive manner.

The articles drew attention to the features of products that may initially go unnoticed by a potential mattress buyer, which is why the texts dealt with the aspect of moisture and heat drainage systems, hardness zones or practical solutions for removing and washing the cover.

The content structured in this way kept readers for longer - and it was aimed especially at those who were looking for an appropriate mattress for specific expectations, such as specific orthopedic problems.