AMBASSADOR PROGRAM, COMPETITION, DEVELOPMENT PROGRAM
Norgips is an international company based in Norway, present in 12 European countries. Since 1993, it has been systematically developing sales of its products in Poland and other European countries.
Norgips is one of the leaders among the producers of complete partition wall systems, suspended ceilings, wall and ceiling linings, attics and dry screeds. Norgips is almost a synonym for plasterboard in Poland. For this client, we have prepared an Ambassadorial Action, which was to select among the contractors people who could become brand ambassadors.
Our activities consisted of developing an action strategy, identifying people in the target group, writing out the competition mechanics, selecting attractive prizes and benefits for participants, as well as preparing the tasks they were to perform. In addition, we designed a landing page for registering volunteers and carried out recruitment activities via Google and Facebook Ads, and we watched over the entire course of the campaign from A to Z.
We are currently working on a mobile application that will also be targeted at drywall contractors. This is where they will find the development program, i.e. a highly developed version of the loyalty program. For the program we have developed the entire strategy and mechanics, such as tasks, prizes, scoring, legislation as well as the aforementioned mobile application.