INTEGRATED MARKETING, GRAPHIC DESIGN, SOCIAL MEDIA, FACEBOOK, INSTAGRAM, INFLUENCER MARKETING, COMPETITIONS, POS, RESEARCH, MARKETING STRATEGY, MEDIA RELATIONS, PERFORMANCE MARKETING, PUBLIC RELATIONS, CONSULTING
Piwniczanka is a producer of natural mineral water. Our cooperation began with running an Instagram profile for the client. However, over time, we started to expand the scope of joint activities and now, as Umbrella, we provide comprehensive services to the brand in every aspect of marketing activities.
Piwniczanka is a brand that constantly develops its sales, introducing its products to new regions of the country. Therefore, it is particularly important that marketing activities are closely coordinated with sales. Taking over all marketing aspects, we created a comprehensive audit of all brand activities.
The results of the audit were compared with the goals that the brand intends to achieve on the market and an integrated, dedicated marketing strategy for Piwniczanka was created based on the data set. Thanks to it, the brand is able to achieve its goals more effectively, while maintaining consistency in communication. All these activities have been prepared in accordance with the values represented by the brand.
Setting specific goals, and then selecting the appropriate tools to achieve them allows to communicate more effectively the products offered by the brand to both individual and business customers. This, in turn, is an important support for the sales department, which knows how to communicate selected products through the recommendations provided. Thanks to these actions the range of activities significantly increased in the first months, all without increasing the advertising budget.